We believe that it's too early to give up, and action is necessary. Not all of us are Elon Musk, capable of undertaking grand technological projects to save the world, but we can start with ourselves, with our consciousness, our families, and our immediate surroundings in the endeavor to save ourselves and then the planet.
Today, people have access to a lot of information about how things are going wrong, but there are few real tools for direct action that can truly change the situation, inspire, and unite people.
Watching a
video about a whale found in Norway with kilograms of plastic in its stomach, struggling to end its suffering, only brings despair and leads to learned helplessness.
Our task is to create products and services that contribute to inspiring people and changing the collective consciousness towards a sustainable system of values, where the fundamental value is a clean environment, without which other values such as human health or the redistribution of financial resources cannot exist.